Dressing For Success: The Secret for Building Great Restaurant and Waitstaff Uniforms
Running up your restaurant from scratch is never easy. As a matter of fact, restaurants are famous for their increased rates of closure with studies suggesting that nearly 25% of the restaurants alone in the United States close within just a few months of their operation.
Among the few restaurants that somehow continue to function for 12 months, there is a bigger possibility that they will shut down a few months after. These restaurants fail to create a plausible impact on their audience and never get to celebrate their third or fourth anniversary.
Successful Restaurants
But that being said, there are many restaurants in the country from the very first month to earn the trust and reputation of their customers. There is a little trick involved that gives them an advantage from the rest.
If you plan to open a small-road side bistro or an exquisite French restaurant, let us take you through a simple but efficient process to spice things up, give you a road-map to increase your revenue and the overall image of your restaurant through customer uniforms.
Though, the claim has been questioned multiple times by the people and quite rightly so. When your restaurant is not creating sufficient impact, not getting enough attention from the customers, and subsequently nosediving in all possible forms, thinking of changing the staff attire can be a distraction and an expense that your business cannot afford.
But the question you should ask yourself is how difference a change in the uniform can make to your business? To answer your question, a lot! Sufficient enough to reimburse the additional cost involved with their use.
How can custom waitstaff uniforms improve your business revenue?
This is just a common question for your understanding. Who would you rather have making your food? A professional chef wearing custom waitstaff uniforms or someone wearing a boring T-shirt? Fortunately, we don’t have to dive deep into the answer and draw a line for something so self-explanatory. Obviously, everyone would choose a chef wearing a proper uniform.
According to market research, nearly 86% of the people believe they will come back to a restaurant where the staff and chefs wear proper uniforms. And the significance of these uniforms can be greatly described by many research studies and suggestions.
According to marketing research, nearly 92% of the customers believe that the staff should be properly equipped in restaurants at all costs. Some 94% of the people believe that fast-food restaurants should follow the same trend with the staff, with more and more people indicating that uniforms promote hygiene and a healthy environment in the backroom, promoting the well-being and safety of the customers.
But why are uniforms so crucial in the restaurant business? Here is why:
- The customers, in general, believe that the staff wearing uniforms are far better than the ones not wearing them all.
- The customers believe that the staff wearing uniforms are better in customer interaction. They are more courteous and reliable than the ones not wearing uniforms.
- In a fairly large setting where customers are packed, people can easily find out the staff and communicate with them about their food and services, etc.
- The restaurant staff and employees who wear uniforms are not just creating a solid identity for themselves, but they are also creating a strong reputation for their brand by promoting professionalism and integrity towards their job.
- All these factors contribute to the statement that employee uniforms are greatly connected through efficient customer service, and this is one of the aspects that customers look for when visiting a fancy restaurant.
In different restaurant setups, the uniforms are completely different and can be segregated according to the job duties of the people wearing them. Some of the most common types of restaurant and waitstaff uniforms are as follows:
1. Restaurant dress shirts – The most common type of shirt that chefs and waitstaff wear loaded with restaurant name and logo.
2. Restaurant aprons – An apron is not just restricted to the restaurant industry, but many people wear it. Especially the ones working around the kitchen area.
3. Chef hats – Chef Hats are mostly worn by the head chef or a sous chef, distinguishing them from the other staff solely responsible for the quality and freshness of the food.
