Email Marketing Made Simple: A Step by Step Guide
Specific guidelines for email marketing
Email marketing has always been, and for good reason. It’s a regular and effective way to connect with your leadership, nurture them and convert customers, constantly winning over all other marketing channels.
In this guide, we will guide you through the whole process of setting up your email marketing funnel so that you can achieve 24/7 leads and generate sales.
What is email marketing?
Email marketing possibilities and highly effective digital marketing strategies for sending emails to customers. Effective marketing emails transform prospects into customers and make one-time buyers loyal, fans.
Pro Tip: Check out these digital marketing best practices to equate your marketing game.
This guide is for those who are ready to commit to email marketing. If you are unsure, you may want to read our guide on why you need to create an email list right now!
This is a long and detailed guide, so we have divided it into several sections so that you can use the links in the content below.
Using this specific guide you will know:
How to create a complete email list of target customers.
How to optimize your emails for maximum opening rate and click-through rate (CTR)
How to automate the process of nurturing your lead and turning prospects into customers.
Sounds good?
Then let’s dive into the most comprehensive guide to email marketing across the Internet.
Table of Contents
Why Email Marketing?
• Getting started
• Grow your email list
• Select an email service
• Your email list section
• Improving email open rates
• Automated email marketing
• Frequently Asked Questions
• The importance of email marketing
We’ve covered the biggest question, what is email marketing, but why email marketing is so important to your business. Let’s talk about that now.
Despite the rise of social media and unsolicited spam emails (which are never a good marketing strategy), emails are the most effective way to nurture leads and turn them into customers.
There are many reasons why one of your top priorities should be marketing an email, but the top 3:
1. Email is the # 1 communication channel. Did you know that at least 99% of customers check their email every day? This cannot be said of any other communication channel.
2. You own your list. Your account (including all your fans and posts) on any social media platform can be suspended or deleted without any reason. However, you own your own email list. No one can take these leads from you.
3. Converts email better. Products marketed through emails cost 138% more than those that do not receive email offers It’s huge! And if you think social media converts better, think again: the average order value of an email is at least three times higher than social media.
Email is the best way to sell online.
How Email Marketing
Wondering how to get started with email marketing? Email marketing is made up of several moving pieces, but that doesn’t mean it has to be complicated. Here’s how it breaks down.
You start with your list. OptinMonster has made it extremely easy to start collecting leads right now without any email marketing services including our Monster Leeds integration.
With Monster Leeds you can start creating your email list, and even start reaching for leads while safely stored inside your OptinMonster dashboard. Then, when you’re ready …
You add an email service provider. There are many of them here, but we take the task of guessing and make it really easy to choose the right one for you and your goal.
After these two steps, the point of modifying your lists and your messages is simply to reach out to your audience and truly connect with them. Also, you’ll be able to set up some automation in your email service that will make things easier for you.
Ready to jump? Let’s do it!
Grow your email list
What most people do when it comes to creating email lists is to put an optin form on their website and expect people to sign up. Unfortunately, this strategy usually does not work very well.
To grow your email list you need to attract people with attractive offers. You need a lead magnet.
Lead magnetic blueprint
What is a lead magnet?
A lead magnet (a.k.a. an optin bribe) is something great that you provide for free in exchange for an email address. You don’t have to spend to make it; Most lead magnets are digital materials like PDFs, MP3 audio files or videos that you can create yourself for minimal or free.
It can be anything you like, as long as it gives your visitors a free price.
