SEO guide on Google for beginners

I have written this beginner’s guide because I think Google SEO positioning knowledge should be for everyone, not just a few “experts.” It is true that search engine optimization can be a bit messy with certain words, methods and tools, but it is also true that with the most basic concepts you can achieve very good results.
Let’s go to the mess

What is SEO or search engine optimization?

The SEO [Search Engine Optimization or Search engine optimization] is to optimize a website to improve its position in the results showing web browsers. In other words, trying to get your website to come out first when users search Google primarily.

And the purpose of improving the web positioning of a site in search engines is that it has more visibility to get more visits which can mean more sales or more income in general.

SEO example

If I search for “create a fashion blog” in Google and my website appears in the 8th position with my tutorial to create a blog “in general”, a way to optimize it to try to upload positions in that search could be to update that tutorial with a specific section on how to create a fashion blog.

It is true that Google increasingly wants to give more importance to a more natural web positioning such as voice such but that does not mean that it does not continue to pay attention to the basic and technical aspects of SEO that I am going to explain to you right now.

What is SEO On Page?

SEO On Page is the name given to the optimization that can be done directly on the pages of the website that is trying to position itself in the results in Google, that is, everything you can change on your site to try to appear the first in Google searches.

What is SEO Off-Page?

The SEO Off Page is the name given to the optimization that is tried to be done from external sites to the site that is tried to position in the results in Google, that is to say, everything that you can do “outside your web” to try to appear the first in Google searches

How can I optimize my website or blog?

Let’s get down to business. There are many things to keep in mind when improving your web positioning, but I want to make clear to you some details that Google will take into account and which are basic but very important :

•  It will check if your website works. Logical, right? Well, I advise you to choose the best hosting because depending on who you hire it with, this may not be so logical and your website is not working for longer than it is working …
• The loading space your website As a general rule, the websites that load the fastest are the most visited, and Google will pay attention to that.
•  If your content is quality and unique, and you also get it to be shared a lot, then you will receive more visits; This way Google will understand that people like it and will position it better.
• on your website or blog. Google also knows if the user has found your site from the search engine and if it has served them for what they were looking for happy.

In addition to these tips, there are some basic notions that many “gurus” take for granted and end up not being taken into account. But these simple aspects are the foundations of SEO on your website and on the most expensive and beautiful website you have ever seen.

Other important details

To finish, I am going to indicate 5 very simple details that can be the same or more important than the previous ones if you want to carry out a good SEO:

Use images: images improve your web positioning and manage to attract many more visits to your website. Don’t forget something as simple as giving your images a good name or putting an alternative text (attribute “alt”).

Write unique and quality content: it can be the key to improve your web positioning. This all sounds very nice, but it is true as a temple. Google loves that the content is useful, original and, if possible, complete and well-designed.

Choose a good design: that attracts visitors, that allows you to view your website from tablets and smartphones, and that makes browsing your website easier. Try that the user is “at ease” and wants to stay.

Promote your content: share your pages and articles on social networks (including publishing ads in Google Ads, Facebook Ads, etc. create a list of subscribers and participate in communities related to your website, etc. Make them know you!

Audit your content: when you have a minimum of content created and that has been published for at least 1 year, it is interesting to do an SEO content audit, to see if that content performs well and to know what to do with it if it is not.

In truth there are not many more “secrets” than keeping all these things in mind.

When you get used to writing on your website or blog using the details that I have explained, you will see that your web positioning will improve considerably. Then you will realize that many times we believe that SEO is complicated and difficult, when in truth it is about common sense, make you want and spend time.

If in your case you do not feel like much less time to kick him, the best thing you can do is let someone with experience do an SEO audit and help you position your site. It’s up to you.