What makes The Royal Enfield so popular?

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Iconic design

The Classic 350’s enduring appeal is largely attributed to its classic design. Although it has evolved from earlier models, it retains a strong retro aesthetics that continues to attract buyers.

Modification

The Royal Enfield Classic is capable to be modified in many ways. You can add a whole lot of accessories to it and make it suitable for you long off roading journeys. Besides that, you may modify the looks to make it into a bobber style.

Reliability

The introduction of the new J-Series engine has significantly improved the reliability of the Classic 350. The 349cc air-cooled engine delivers 20 bhp and offers a mileage of 41.55 kmpl. The modernization of the engine and features has enhanced its reliability, aligning well with Indian consumer preferences.

Durability

The new frame introduced with the J-Series engine has increased the durability of the Classic 350. Known for its robust construction, Royal Enfield’s latest model continues to uphold the brand’s reputation in the means of durability.

Resale Value

This bike is having the top resale value. Any model in this segment can be relied upon to have resale value which makes this bike an antique piece.

User-friendly features

Recent updates have made the Classic 350 more user-friendly. New features include a self-start mechanism, alloy wheels with tubeless tires, Single Channel ABS, a low fuel warning lamp, an analogue trip meter, a digital clock, digital instrument console and a pass switch.

Competitive pricing

The Classic 350 is competitively priced compared to its rivals. At Rs 1.93 lakh, it is Rs 21,000 cheaper than the Honda CB350, which is priced at Rs 2.14 lakh. The Jawa 350, another competitor, is also priced at Rs 2.14 lakh, making the Classic 350 a more affordable option in its segment.

Sales Figures

The sales figures of Royal Enfield, based in Chennai, experienced a notable success with its Classic 350 model. In June 2024, the company dispatched 24,803 units of the Classic 350, making it the top-selling bike in its Indian lineup. This model contributed to a 39.70 percent share of the company’s total sales.

Comparing year-on-year sales, the Classic 350 saw a 7.19 percent increase. In June 2023, Royal Enfield dispatched 26,959 units. Despite the growth, the current sales figure represents a slight decrease from the previous year’s numbers.

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