The offer, initially set to expire on July 31st, has now been extended until August 31st. This discount brings down the prices of the Speed 400 and the Scrambler 400 X to Rs 2.24 lakh and Rs 2.54 lakh (ex-showroom, Delhi) respectively.
Triumph Scrambler 400 X, Speed 400 details
Triumph has extended a promotional discount of Rs 10,000 on its 400cc models to commemorate the achievement of reaching 50,000-unit sales for these specific models. The listed number of sales units also includes exports to more than 50 countries. The premium motorcycle market in India has witnessed substantial growth, with Triumph and Harley-Davidson taking advantage of this trend by introducing more reasonably priced motorcycles. The decision to extend the discount period could be influenced by the recent launch of the Royal Enfield Guerrilla 450, which now poses as a significant competitor for the Triumph Speed 400, being offered at an initial price of Rs 2.39 lakh (ex-showroom, Chennai).
The success of the partnership extends beyond just sales performance, as Bajaj Auto has strategically increased Triumph’s dealer network in India from 15 to 100 dealerships in a single year, enhancing the accessibility of Triumph motorcycles for enthusiasts in over 70 cities nationwide. This rapid expansion not only enhances the brand’s visibility but also improves after-sales support for customers.
